Senior Creative / Copywriter

Who spends more time outdoors, a child… or a maximum-security prisoner? We looked inside the minds of prison inmates to find out exactly how much their outdoor time means to them. Then started our own initiative to get kids spending more time outside. Filmed by Toby Dye under strict documentary conditions. This campaign picked up several awards at Cannes, Creative Circle, Clio’s, Campaign Big and the Andy’s.

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Scroll through the assets below for the Film, Print and the Case Study.