GAVIN NASTILI / SENIOR COPYWRITER

Who spends more time outdoors, a child or a prisoner? We looked inside the minds of prison inmates to find out exactly how much their outdoor time means to them. Then started our own initiative to get kids spending more time outside. Filmed by Toby Dye under strict documentary conditions in a maximum security prison. This campaign picked up several awards at Cannes, Creative Circle, Clio’s and Campaign Big. Scroll below for the Film, Print, and the Case Study.