Senior Creative / Copywriter

What makes Cif Power & Shine the natural choice for cleaning your home? Its brand-new formula contains no harsh residues or chemicals, which means it's perfect for bathrooms and kitchens that you can time your time to clean. Even if it means your flatmate will get in the way with his alternative relaxation techniques. 

Initially made for the Polish and Turkish markets, this dynamic duo have popped up all over Europe in these ads.