Senior Creative / Copywriter

With Knorr’s new range of homemade soups making its debut in France, we had to communicate that whatever was inside, was all natural, with no naughty bits. That’s why we turned to animation, and a bunch of cartoon caricature veggies insisting that they were the “only the ingredients on the list” as they tried their best to get into a nightclub. Directed by Ree Treweek from Tulips & Chimneys and produced by Strange Beast.

Initially for the French market, this campaign consisted of TV, Pre-Roll and Digital Social.