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New Balance


To kick off 2023 we launched “Runlock”, a targeted campaign designed to inspire runners of all abilities to “run to unlock” the physical and mental rewards of running. The campaign, which went live across the UK, Germany and France, is built on the insight that anyone, regardless of ability and background, can unlock the benefits of running and feel the rewards for themselves. The campaign was named Best International Campaign in Adweek's Media Plan of the Year for 2023.

Client / 

New Balance


Role / 

Senior Creative Copywriter


Agency / 

Mullenlowe London


Year / 


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