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New Balance


To kick off 2023 we launched “Runlock”, a targeted campaign designed to inspire runners of all abilities to “run to unlock” the physical and mental rewards of running. The campaign, which went live across the UK, Germany and France, is built on the insight that anyone, regardless of ability and background, can unlock the benefits of running and feel the rewards for themselves.


The Europe-wide campaign was teased by Hypebeast the week before launch, building on the “runlock” theme with a Strava partnership and the launch of the 30 km in 30 days challenge. Prizes included entry to the 2023 New York City Marathon, bespoke training sessions from British Marathon Champion, Jonny Mellor, and a selection of New Balance running shoes and apparel. 

Client / 

New Balance


Role / 

Senior Creative - Copywriter


Agency / 



Year / 


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