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AXE

The Long Journey

With the new range of fragrances from AXE, you can smell incredible no matter what. Even it means getting kidnapped by sheep, hiking through the forest without a clue or taming a ferocious bull. And that’s before you even get to meet your girlfriend’s dad. Directed by Luis Gerard for REBOLUCION Films, the spot was shot in Mexico with Sound and VFX by supplied by our very special friends at UNIT London.

 

Check out the numerous assets, including Print and Digital executions below. 

Client / 

AXE

Role / 

Copywriter

 

Agency / 

Mullenlowe

 

Year / 

2021