GAVIN NASTILI / SENIOR COPYWRITER

With the new range of fresh fragrances from AXE, you can smell incredible no matter what. Even it means getting kidnapped by sheep, hiking through the forest without a clue or taming a ferocious bull. And that’s before you even get to meet your girlfriend’s dad. Directed by Luis Gerard for REBOLUCION FILMS, the spot was shot in Mexico with Sound and VFX supplied by our very special friends at UNIT London. Check out the assets, including Print and Digital below.