GAVIN NASTILI / SENIOR COPYWRITER

When Netflix wanted to advertise their new season of Black Mirror, they were hit with a stumbling block. How do you reach an audience that doesn’t want to be reached? Tech-savvy viewers had installed ad-blockers across their web browsers making it difficult to reach our target market. The answer. We created unblockable ads. Adverts that knew you were using an ad-blocker and served you the uncomfortable truth that anyone can be exposed. Straight up digital wizardry in this one.