GAVIN NASTILI / SENIOR COPYWRITER

Change the world by changing what’s on your plate. That’s the message we delivered for Knorr in this global campaign, asking people to consider their food choices and the impact they have on the planet. Shot by Toby Dye for RSA films in both the UK and South Africa, the spot features real eativists, people who want to eat in a better way, for themselves and for the world in which we live. The campaign was accompanied by an activation in which plates made out of degraded soil which were then distributed to influencers around the world as they showed us various recipes.