Senior Creative / Copywriter

Yay Delay

Gordon’s Gin wanted to take advantage of the numerous train delays their customers had to deal with when commuting home from work. So, we gave them a data-driven rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with locational data, we targeted commuters with dynamic discounting via a digital coupon to be redeemed at a nearby bar. A relevant brand activation that hits the spot.

This campaign ran two years in a row with most of my input coming in the second.