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Yay Delay

Gordon’s Gin wanted to take advantage of the numerous train delays their customers had to deal with when commuting home from work. So we gave them a data-driven rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with location data, we targeted commuters with dynamic discounting via a digital coupon to be redeemed at a nearby bar. This campaign ran two years in a row with most of my input coming in the second. 

Client / 


Role / 

Mid Creative Copywriter


Agency / 

Mullenlowe London


Year / 


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